
07 / 16
What Was Old Is New
Taking over a 12-year-old hand-coded site, finding it bogged down by unused template bloat, and what that taught me about going live with Blue Star Cigars.
Read entry →I own Boxer Media, where I help businesses communicate online. This is where I write about everything that informs that work — and plenty that doesn't.
Field Note 014
Field Notes / About
Long Island shoreline, 2026
Matthew Schuller
Owner, Boxer Media Services Corp. — Long Island, NY
I've spent three decades moving between national advertising, enterprise IT, and small-business digital strategy — which mostly means I've learned to enjoy the moment when something broken starts working again.
My brain runs a little differently than most, and I've stopped apologizing for it. ADHD means my desk has four projects open at once and somehow that's how I do my best thinking — I organize in parallel, not in a straight line, and I've built my whole working life around that instead of fighting it.
Outside of work I'm usually listening to Pink Floyd, watching Star Trek or M*A*S*H, chasing down whatever topic has my attention that week, or spending time with my wife Christine and our son William. This site is where all of that overlaps with the work — sometimes directly, sometimes not at all.
— keep the entries honest.
Read the Full StoryRecent

07 / 16
Taking over a 12-year-old hand-coded site, finding it bogged down by unused template bloat, and what that taught me about going live with Blue Star Cigars.
Read entry →
07 / 15
A real-time breakdown of what's actually happening in an ADHD brain during an ordinary group conversation — and why it's so exhausting.
Read entry →
07 / 14
On being undiagnosed as a kid in the 1970s, getting my son evaluated early, and why adults are treated so differently than children when it comes to ADHD.
Read entry →What shows up here